Sales Enablement 101: Product and Industry Knowledge - Corporate LMS

Sales Enablement 101: Product and Industry Knowledge

5 modules
4.9
Beginner to Intermediate

Master comprehensive product knowledge to confidently address customer needs, analyze industry trends and competitive landscape effectively, and leverage industry insights to build credibility with prospects. Transform from an order-taker to a trusted advisor.

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Sales Enablement Course

Course Overview

Build the foundation of sales success through comprehensive product and industry expertise

Sales Enablement is a strategic, ongoing process that provides sales teams with the resources, knowledge, skills, and tools they need to engage effectively with prospects and customers. This course focuses on the crucial foundation: Product and Industry Knowledge - the cornerstone that transforms sales professionals from order-takers into trusted advisors.

Learning Objectives

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Master comprehensive product knowledge to confidently address customer needs

Learn the Product Knowledge Pyramid: Features, Advantages, Benefits, and Proof

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Analyze industry trends and competitive landscape effectively

Understand market dynamics, challenges, and business drivers in your industry vertical

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Apply product positioning strategies in real sales scenarios

Use competitive intelligence to handle objections and position your solution effectively

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Leverage industry insights to build credibility with prospects

Develop industry fluency and technical competence to establish trust and authority

Course Curriculum

Comprehensive learning path with interactive exercises and practical applications

5 Modules
15 Lessons
5 Exercises
Intro to Sales Enablement 101
Module 1: Foundation of Product Knowledge
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What is Product Knowledge and Why It Matters
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The Product Knowledge Pyramid
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Interactive Exercise: Feature-Advantage-Benefits Mapping
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Module 2: Industry Knowledge Mastery
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Understanding Your Industry Landscape
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Industry Research Strategies
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Interactive Exercise: Industry Challenge Assessment
Module 3: Competitive Intelligence
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Module 4: Customer Success Stories and Social Proof
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Module 5: Practical Application Strategies
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